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Gor Mahia, AFC Leopards and Betsafe agree on reducing sponsorship costs


However, the clubs have not announced the amount they will receive under the terms of the new agreement.

AFC Leopards and Gor Mahia, Premier of the Football League Premier League, have reached an agreement with Betsafe to reduce sponsorship costs.

Referring to the challenges they have been facing recently, the local heavyweights explained why they entered into a new agreement with their financial partner almost six months after signing the partnership agreement.

When they signed the first three-year contract in December 2020, AFC Leopards would receive KSh40 million a year, while Gor Mahia would receive KSh55 million a year from Betsafe.

However, the clubs did not say how much they would receive after the new deal was signed.

What was agreed upon

“The betting industry has long experienced a backdrop of external challenges. These include the Covid-19 pandemic, a ban on mainstream advertising and that fans may not stay in stadiums; these factors have negatively affected our main sponsor Betsafe. by AFC Leopards Chairman Dan Shikanda, seen by Purpose, read.

“Despite the challenges mentioned, Betsafe continued to strongly support the club and our activities, especially during these unique times.

“For these reasons, we had open, honest and intense discussions with our partners about how to proceed with our younger relationship. As a result, we agreed on a slight adjustment of our sponsorship involvement during the three seasons.

AFC Leopards fans at Kasarani.

“It was further agreed that the second year sponsorship will start immediately despite the current season still going on. I therefore urge the Ingwe family to continue to support our main partner, Betsafe, for the faith and dedication they have shown. to our club. ‘

Gor Mahia’s statement

“We have had intense discussions and we are pleased to announce that, for the sake of our fans, our players and the maintenance of our league activities, we have reached a mutual agreement with Betsafe on a slight reduction in the sponsorship fee. , “said Gor Mahia. said on their part.

“Furthermore, our sponsor Betsafe went a step further and made an advance payment before the start of the second season, as a strong gesture of the long-term commitment to support the club’s activities.”

The clubs have addressed the issue surrounding the sponsorship contracts after rumors said the betting firm was ready to cancel the deal altogether if the teams did not agree on a fee reduction plan.



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