The boss of the federation keeps a brave face despite the betting company that draws financial support for the top flight
Nick Kenya Mwendwa, president of the Football Kenya Federation, refused to press the panic button despite title sponsors BetKing ending their deal on Friday.
The Nigeria-based betting firm ended its support for Kenyan football in a joint statement signed by the country’s director of BetKing, Ivana Ristic and Mwendwa, to point out another path to struggle by participating clubs.
When SportPesa withdrew their support for the top flight halfway through last season, several clubs struggled to sustain themselves financially, while Sony Sugar advanced to the bottom tier after failing to honor three matches.
Despite what happened last season, Mwendwa is confident that they will soon get a new sponsor to take over from BetKing.
What did Mwendwa say?
‘We agreed with them [BetKing] to end our partnership, it was a mutual separation and every party is happy, so we are now focused on moving fast and getting another sponsor, ‘Mwendwa said Purpose on Friday.
‘We will return, we will jump back and there is no need to panic, Kenyans need not worry at all, we need not worry; we are already talking to a lot of companies that are willing to support football and we will be able to do that officially soon. “
Under pressure to explain how long it will take the federation to unveil a new sponsor, Mwendwa said: ‘As far as sponsorship is concerned, it is difficult to give a time frame of when you can get a new sponsor on board, I can not give you the timeline, but one thing is for sure: we will return bigger and better.
‘We feel nothing, the most important thing is to treat sponsors, and that’s what we did with BetKing; we divorced in a very good way, no one was hurt, we did it kindly we agreed without having disagreements.
‘You know, the next sponsor will want to know how you handled the previous one, how your relationship with the previous sponsor was, and for this we achieved a great score, we handled them well and we are happy to handle it without any problems. end I know, we have sponsors out here who will come on board. ”
Asked if FKF was to blame for the exit from BetKing, Mwendwa said: ‘It was nobody’s problem; we have kindly agreed, they are gone and we will return soon with other sponsors. [BetKing] very good and is without problems apart.
“They came to support us when we needed it most when our clubs were struggling financially, and we thank them for the time we were together.”