Aldi is set to introduce sweeter British-grown blackberries starting on May 21, 2026. The retailer aims to enhance the sweetness of its blackberries through dedicated breeding efforts. This initiative comes as Aldi expects a significant boost in sales this season.
Previously, Aldi’s blackberry offerings were standard in sweetness and quality. Last year, the supermarket sold more than 228 tonnes of blackberries, equivalent to 1.5 million punnets. Despite these sales figures, the company recognized the need for improvement.
Now, Aldi has partnered with its main blackberry supplier, Driscoll’s. Together, they are working to improve the sweetness and consistency of their products. The blackberries will be taste-tested throughout the season and picked at peak ripeness.
Key facts:
- Aldi’s fresh blackberries will be 100% British-grown.
- The company expects blackberry sales to grow by up to 20% this season.
- Aldi aims to secure at least 50% of its domestic produce through long-term partnerships by the end of 2027.
Julie Ashfield from Aldi stated, “We expect our blackberries to taste better than ever this season.” James Crook added that exceptional flavor results from years of dedicated natural breeding and selecting only the finest blackberry varieties.
This move aligns with growing consumer demand for homegrown fruit and seasonal produce in the UK. As more shoppers seek high-quality options, Aldi’s enhanced blackberries may help secure their market position.
