Coca-Cola has launched Coca-Cola MIX, a new platform designed to reposition cola as a fundamental mixing ingredient in contemporary drinking culture. This initiative aims to inspire innovative ways to mix, serve, and enjoy Coca-Cola products.
Key facts about Coca-Cola MIX:
- The platform will be activated across on-trade, retail, digital, and social channels throughout 2026.
- It features an initial suite of serves developed using Coca-Cola Original Taste, Diet Coke, and Coca-Cola Zero Sugar.
- Giulia Cuccurullo and Pritesh Mody are the ambassadors for Coca-Cola MIX, guiding its creative direction.
- The platform will have a presence at significant cultural moments like FIFA tournament activations and major music festivals.
Daniel Nemni, Marketing Director at Coca-Cola GB, stated that “Coca-Cola has always been at the centre of how people mix and drink – Coca-Cola MIX gives that truth a platform, a creative direction, and a reason to keep growing.” This reflects the brand’s commitment to evolving with consumer preferences.
In addition to this launch, Fanta has introduced a limited edition Dark Cherry variant as part of its Wanta Fanta campaign. This new flavor combines apple and cherry tastes and features characters from the Diablo universe on its packaging.
The Fanta campaign includes an on-pack gaming promotion in partnership with Xbox. This collaboration aims to drive sales during the crucial spring trading period while celebrating the 25th anniversary of Xbox.
Coca-Cola MIX is set to create an ever-expanding foundation for mixing with Coca-Cola products. It will introduce new serves for cultural partnerships and seasonal activations throughout the year.
